As a brand manager, do you receive several emails from riders wanting to become a “brand ambassador” or sponsored rider for your company? Who do you select? The number of followers doesn’t necessarily determine how effective they are going to be for promotion of your brand.
If your current strategy is sending products to bloggers and instagrammers for reviews and then crossing your fingers, hoping it will result in exposure for your brand, you’re taking a risk.
We’ve “vetted” an elite group of equestrians influencers, selected by their reach, ability to create unique content, engage in conversations, and tell our partner brands’ stories.